The Importance of List Cleaning Email list cleaning is vital for successful high-volume email marketing. So VoloMP contacted ImpressionWise to get their take on what…
Year: 2015
High Volume Email Marketing Engagement and Personalization
Key Methods for Improving Mass Mailing Deliverability Personalization has been key to email marketing for a few years now. It’s THE tactic we’re all supposed…
Email Feedback Loops Why and How
White Hat High-Volume Mailer Must Email Feedback loops were, back in the olden days (see: a handful of years ago), used by ISPs to protect…
Bulk Email Deliverability Issues
Landing the High-Volume Email Inbox Email deliverability requires careful planning. You might be an email rock-star or a fresh faced newbie in need of a…
Verizon Buys AOL
How you probably felt when you heard the news that Verizon bought AOL for $4.4 billion dollars:
Yahoo Dropping Return Path Feedback Loops
Return Path and Yahoo Mail Part Ways Yahoo announced with little fanfare that, come June 29, 20015, they will no longer work with ReturnPath to…
CAN-SPAM vs CASL
Canadian and American Email Regulation Differences Think the U.S. CAN-SPAM laws are thorny? Check out CASL, Canada’s Anti-Spam Law. These maple syrup rules have some…
High Volume Email Marketing
Attention: Affiliate and Performance Marketers! High Volume Email Marketing High volume email marketing takes true grit. Luckily, VoloMP is a “high-volume” master. We understand that,…
Trade Show Role Reversal
That feeling you get after investing precious time and money into a trade show only to have attendees walk up to your booth to try…
List Cleaning Is Serious Business
Skip List Hygiene at Your Own Peril When you’re mailing to big data, you’d better do some big cleaning. Serious email marketers accept this fact…
ASW15
Attending Affiliate Summit in Las Vegas (ASW15) ? Great! We are too. Sunday, January 18th come to the VoloMP Meet Market Table #704. Noon to…