That feeling you get after investing precious time and money into a trade show only to have attendees walk up to your booth to try…
Author: Elle E
How Many IPs?
How to Set-Up IPs for Bulk Mailing Ip management. Are you ready for it? If you are a mailer crossing over from using an ESP…
Happy List Happy Life
Email List Cleaning Basics First off, congratulations on having an email list! It’s one of the best marketing tools in human history. But before you get…
Is Email Still Cool?
Social Media Still Cannot Beat the Power of Email! Let this email infographic skool you: Sources: 1.http://www.exacttarget.com/blog/91-of-consumers-use-email-at-least-daily 2.http://www.dotmailer.com/blog/infographic-email-ecommerce-an-understated-relationship 3.http://www.businessnewsdaily.com/5816-3-tips-for-email-marketing-success.html 4.http://graphs.net/infographics-on-email-marketing.html 5.http://www.dmnews.com/infographic-email-on-my-mind/article/309519 6.https://litmus.com/blog/email-client-market-share-where-people-opened-in-2013 7.http://emailexpert.org/infographic-email-marketing-changing 8.http://emailclientmarketshare.com*Includes basic…
Warming Up IPs
How to Mail Off of Your Own IP Blocks Using a mailing platform like Volo instead of an ESP challenges you to get skilled at…
Stages of Mailing
High-Volume Email Sender Primer Determination When you first start mailing you feel like: Despair When you hit the learning curve it’s like: Depression You may…
Why Mailing Platform Not ESP
Why You Need a Mailing Platform, Not an ESP Delivery in the toilet? ROI tanking? Suits pressuring to just “fix it” ASAP? That’s the situation an industry…
IP Back-Off Strategy
IP Back-Off Strategy: A Major Difference Between TLD and GI Mailers How you feel when your new IP back-off strategy works: (TLD/Cable mailer) IP Back-Off…
AOL Yahoo Change DMARC Rules
Achieve Healthy ISP Delivery Rates Yahoo and AOL are at it again. Yahoo and AOL are changing their DMARC rules. It’s part of the constant…
Leads Con Ad:Tech Conflict
That moment when you found out LeadsCon Vegas and ad:tech SF would be on the SAME days: Ad:tech San Francisco happens in the spring and…
Deliverability to QQ Mail
QQ Mail QQ Mail is a mainland Chinese Internet Service Provider (ISP) that is gaining ground among US mailers. QQ began as Tencent’s instant messaging…
VoloMP IP Throttling
How to Manage Your IPs During Mass Email Deployment Here’s a slo-mo look at what VoloMP’s IP throttling looks like: The Importance of Strong IPs…
VoloMP Confidential
Data and IPs Confession time! As difficult as this is to admit, there is a basic fact about mailing you’ve got to know. The most important…
The Truth about AOL
The Truth About Your AOL Email Address How anybody younger than 40 feels when they see an AOL email address: How a mailer feels:
Paris Vegas
Paris Vegas Ahhh winter in Vegas. It’s just like springtime in Paris, minus all the trappings of culture. This year Affiliate Summit West took over…